The five don’ts of public relations

PR looks overwhelmingly easy to do: put out a press release, socialize with influencers, and tap into longstanding relationships with the media. The thing you can also fail in your PR plan if you are reckless. Don’t fall into these five PR traps, according to PR student Janet Pribanic.

Image source: Pixabay.com  

Don’t pour all your resources on PR

Especially if you’re a small business or merely starting out, avoid overspending on PR just because it looks cool and it’s what everybody else is doing. Direct your PR efforts on important milestones, events, and strategy.

Don’t forget to send out a press release
Keep the media and your readers updates with your latest offerings, events, and company news through press releases. It will help you stay visible and relevant to your target market.

Image source: Pixabay.com  

Don’t focus on just one PR channel

Allot your time, energy, and resources to news outlets, social media, and your website, to name a few. Cast a wide net but also learn to prioritize platforms that give you the best results, Janet Pribanic added.

Don’t stalk people

Journalists and reporters will naturally pay attention to your press releases or announcements if they are helpful to their audience. You don’t need to force it and bombard them with your messages and follow-ups.

Don’t lie

Honest and transparency make for good PR. Be a brand that can be trusted by staying true to who you are – at all times.

Janet Pribanic is a college student currently attending New York University and is on her way to a Bachelor’s Degree in Public Relations. For her, the city is a haven of arts of many disciplines such as literature, painting, photography, music, drama, and many more. Learn more on this page.