The five don’ts of public relations

PR looks overwhelmingly easy to do: put out a press release, socialize with influencers, and tap into longstanding relationships with the media. The thing you can also fail in your PR plan if you are reckless. Don’t fall into these five PR traps, according to PR student Janet Pribanic.

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Don’t pour all your resources on PR

Especially if you’re a small business or merely starting out, avoid overspending on PR just because it looks cool and it’s what everybody else is doing. Direct your PR efforts on important milestones, events, and strategy.

Don’t forget to send out a press release
Keep the media and your readers updates with your latest offerings, events, and company news through press releases. It will help you stay visible and relevant to your target market.

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Don’t focus on just one PR channel

Allot your time, energy, and resources to news outlets, social media, and your website, to name a few. Cast a wide net but also learn to prioritize platforms that give you the best results, Janet Pribanic added.

Don’t stalk people

Journalists and reporters will naturally pay attention to your press releases or announcements if they are helpful to their audience. You don’t need to force it and bombard them with your messages and follow-ups.

Don’t lie

Honest and transparency make for good PR. Be a brand that can be trusted by staying true to who you are – at all times.

Janet Pribanic is a college student currently attending New York University and is on her way to a Bachelor’s Degree in Public Relations. For her, the city is a haven of arts of many disciplines such as literature, painting, photography, music, drama, and many more. Learn more on this page.

Work smarter in PR with these skills

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The public relations industry is a hectic one. PR professionals are tasked to do a ton, and work-life balance seems too elusive. Hard skills are important and can be measured. However, to stay effective, soft skills should be learned, too.


Teamwork should be in your fiber. The public relations industry isn’t a vacuum wherein you only get to work with two people. Workdays could mean manning an event with a hundred volunteers and workers, or silent days in the office where you have to plan with a team. PR professionals have to be able to work with people from all walks of life, and do it effectively.

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It goes without saying that a PR professional must have problem-solving skills. There will be times when the challenges you face can’t be addressed by a textbook answer. You’d need to have a few tricks up your sleeve to make things work when the first one doesn’t bite. Flexibility is quite an underrated skill in the industry. Everything in the industry has the potential to change, sometimes more often and faster than one expects. Having the ability to adapt to a situation with little time to adjust is a skill one should have.


Leadership skills are crucial in PR. Pulling off great presentations without the form of a leader would be impossible. Leaders are teachable, kind, and practice integrity in every task they handle. Most days, when you’re in the field for an event, people will look to you for instructions even for the simplest things. Being a leader isn’t simply a title; it should become your way of living.


Hi there! My name is Janet Pribanic and I’m a twenty-something Public Relations student at NYU. I’m a fan of the arts, entertainment, sports, food, and travel. For more updates, subscribe to this blog. 

Be sure to develop these important skills to make it in PR

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The field of public relations is heavily founded on communication and creativity. A career in PR requires more than just a degree in communication. For one to be successful, a collection of communication and research skills is needed.


Communication skills are obviously a necessity for a job in PR. Being a good communicator means you’re both a confident speaker and a great listener. Since the job involves communicating with a range of people across various mediums, a PR professional ought to sensitive to subtle nuances in culture and language. An effective PR professional has to have the ability to appreciate the priorities and pressures of other individuals.

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Research skills have to be sharpened if you want to have a stable career in this industry. A PR professional has to be good at research to communicate with precision and confidence on a subject. Being knowledgeable about your clients and their needs affords you a competitive edge. Research skills should always be partnered with good writing skills. PR persons are expected to write engaging content for their clients, requiring creativity and good attention to detail.


Multimedia skills play a huge role in presenting content online. It is crucial for a PR professional to have at least a basic understanding of how to operate different types of media. A familiarity with where and how to post updates online would be beneficial for any campaign. In addition, a basic understanding of YouTube, SEO, Photoshop, and coding will make a PR professional more appealing to their employer.


Janet Pribanic at your service. I’m a New York City-based twenty-something Public Relations student at the New York University. Wanting to have a career in the PR industry would mean being skillful in developing products while given only a short amount of time. For similar updates, subscribe to this blog.

Developing millennial talent in the field of PR

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Millennials in the workforce are salvaging their reputation. Our generation is shattering the misconceptions that we are entitled, lazy, and gadget-dependent. These days, many millennials from different fields are using their talents and influence in rallying others to support worthwhile causes. In the field of public relations, it's important to sharpen the millennial talent. Here are some ways industry leaders can do this:


Develop their confidence and communication skills


Contrary to the belief that millennials are entitled and rude, most of them are just actually overly-conscious of how they will be perceived by others. Even the extremely talented ones will second-guess themselves. It is important to reassure them of what they can do, but it's also necessary to help them learn how to ask and get what they want. In PR, you need to learn how to convince people. You need to get their approval. If you're sharing a good thing, they have to understand why it's so good. They also need to learn how to speak with authority figures and industry juniors.

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Empower them to become industry leaders


In this age of live streaming and personal broadcasts, millennials who are working in PR must step up their game. To do this, their mentors should train them to become leaders that people in the industry can trust. These days, young PR people can write, design, shoot, and market their own projects. However, they need the right strategies to get the attention they or the company they represent deserves. Aside from building up their knowledge, they also need to hone their social and communication skills to become a figure people will trust.


Millennials still have a few years before the next generation takes over. While they're still at their peak, they have to make the most out of the opportunities made available to them.


Hi, my name is Janet Pribanic, and I’m a twenty-something Public Relations student at the New York University. I’m a lover of fast-paced, exciting environments, and I enjoy working with individuals who carry the same vision as I do. For similar reads, visit this page.

PR talk: Do you have what it takes?

For every profession, there are sets of skills that one has to possess in order to perform the job well. Communication skills are needed for every line of work, while it may not always be the priority set for one to have. However, in the world of public relations, one would be doomed without it. 

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Future public relations practitioners must embrace effective communication and interpersonal skills, as this is the bloodline of their careers. Individuals who would like to pursue a career in the world of public relations must know that they must have a pleasing character, one that would easily engage people into communicating with them. 

You’d know you’re cut out for the job when you’re excited to meet with new people. You’re ready to take on new challenges, and being where the action is gets you pumped. Future public relations practitioners must earn a well-rounded education, as their intellectual prowess allows them to talk about a wide variety of topics with people from all walks of life. This is a great asset that your future employer will look for, as this shows management potential. 

Taking pride in writing and finding it as a mode of expression that’s empowering and fulfilling is a trait every PR practitioner holds. Team players and strategic thinkers have a place in the industry; they know the importance of working together in order to achieve big goals. Social media savvy individuals are welcome, too, yet they must have a sense of how it is to take communication on a personal level. 

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Hello, I’m Janet Pribanic and I’m an NYC-based Public Relations student. Wanting a job in the PR industry would mean being skillful in delivering products while given only a short amount of time. For more updates, subscribe to my blog.

Important Media And Pr Trends For 2018

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What’s ahead for the public relations profession as a whole amid a world of disruption remains to be seen, but here’s a quick look at the big picture and the major trends that shape it this 2018.

Perhaps the theme unifying all PR and media trends this year is acceleration, where the world moves faster than ever and disruption strikes in all industries in just a matter of weeks to months. Mobile and cloud technologies, machine learning, and advanced robotics are just some things changing the pace of work and inevitably affecting gatekeeping and movements in the PR industry.

There’s also media fragmentation and loss of fidelity in traditional national media “experts.” Major media have been grappling with numerous blows on social media, and the biggest challenge and opportunity for PR is to ensure its own credibility.

At the same time, PR is dealing with the rise of digital or social media marketing, and has to keep establishing its position to bring about strong press for companies to get their story told to the public. The difference between SEO and PR, too, continues to blur as more practitioners of the former realize the need for storytelling while the latter quantify their work in terms of SEO. The trend is only seen to speed up as search engines become smarter.

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Another trend is AI-powered personalization of advertising. As artificial intelligence improves, reaching people at unprecedented scales is possible, and PR practitioners need to adapt their strategies to ensure and maximize success. The most advanced ones are expected to embrace AI technology and incorporate them into daily work to avoid obsolescence.

Janet Pribanic is a college student currently attending New York University and is on her way to a Bachelor’s Degree in Public Relations. She loves the fast-paced nature of PR and is excited to be part of high-powered PR firms and nonprofits. Learn more on this page.