Work smarter in PR with these skills

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The public relations industry is a hectic one. PR professionals are tasked to do a ton, and work-life balance seems too elusive. Hard skills are important and can be measured. However, to stay effective, soft skills should be learned, too.


Teamwork should be in your fiber. The public relations industry isn’t a vacuum wherein you only get to work with two people. Workdays could mean manning an event with a hundred volunteers and workers, or silent days in the office where you have to plan with a team. PR professionals have to be able to work with people from all walks of life, and do it effectively.

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It goes without saying that a PR professional must have problem-solving skills. There will be times when the challenges you face can’t be addressed by a textbook answer. You’d need to have a few tricks up your sleeve to make things work when the first one doesn’t bite. Flexibility is quite an underrated skill in the industry. Everything in the industry has the potential to change, sometimes more often and faster than one expects. Having the ability to adapt to a situation with little time to adjust is a skill one should have.


Leadership skills are crucial in PR. Pulling off great presentations without the form of a leader would be impossible. Leaders are teachable, kind, and practice integrity in every task they handle. Most days, when you’re in the field for an event, people will look to you for instructions even for the simplest things. Being a leader isn’t simply a title; it should become your way of living.


Hi there! My name is Janet Pribanic and I’m a twenty-something Public Relations student at NYU. I’m a fan of the arts, entertainment, sports, food, and travel. For more updates, subscribe to this blog.