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Communication skills are obviously a necessity for a job in PR. Being a good communicator means you’re both a confident speaker and a great listener. Since the job involves communicating with a range of people across various mediums, a PR professional ought to sensitive to subtle nuances in culture and language. An effective PR professional has to have the ability to appreciate the priorities and pressures of other individuals.
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Multimedia skills play a huge role in presenting content online. It is crucial for a PR professional to have at least a basic understanding of how to operate different types of media. A familiarity with where and how to post updates online would be beneficial for any campaign. In addition, a basic understanding of YouTube, SEO, Photoshop, and coding will make a PR professional more appealing to their employer.
Janet Pribanic at your service. I’m a New York City-based twenty-something Public Relations student at the New York University. Wanting to have a career in the PR industry would mean being skillful in developing products while given only a short amount of time. For similar updates, subscribe to this blog.