Work smarter in PR with these skills

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The public relations industry is a hectic one. PR professionals are tasked to do a ton, and work-life balance seems too elusive. Hard skills are important and can be measured. However, to stay effective, soft skills should be learned, too.


Teamwork should be in your fiber. The public relations industry isn’t a vacuum wherein you only get to work with two people. Workdays could mean manning an event with a hundred volunteers and workers, or silent days in the office where you have to plan with a team. PR professionals have to be able to work with people from all walks of life, and do it effectively.

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It goes without saying that a PR professional must have problem-solving skills. There will be times when the challenges you face can’t be addressed by a textbook answer. You’d need to have a few tricks up your sleeve to make things work when the first one doesn’t bite. Flexibility is quite an underrated skill in the industry. Everything in the industry has the potential to change, sometimes more often and faster than one expects. Having the ability to adapt to a situation with little time to adjust is a skill one should have.


Leadership skills are crucial in PR. Pulling off great presentations without the form of a leader would be impossible. Leaders are teachable, kind, and practice integrity in every task they handle. Most days, when you’re in the field for an event, people will look to you for instructions even for the simplest things. Being a leader isn’t simply a title; it should become your way of living.


Hi there! My name is Janet Pribanic and I’m a twenty-something Public Relations student at NYU. I’m a fan of the arts, entertainment, sports, food, and travel. For more updates, subscribe to this blog. 

Essential spices to have in your pantry

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All cooking enthusiasts know that spices make the heart of any dish. Spices are responsible for the plethora of flavors that makes meals special, tasty, and satisfying. As a food lover, you will need staple spices in your spice rack that you can use for many kinds of dishes. Here are examples of essential cooking spices that you need to have.


Black peppercorns. A classic in all recipes, black peppercorns add just the right amount of gentle spice that will make the flavors pop. You can either grind peppercorns using a mill or a mortar and pestle.


Kosher salt. While there are many kinds of salt, Kosher salt provides a tasteful versatility with its neutral flavor. It is easy to cook with and its coarse flakes provide a visible presence when you sprinkle it on top of your dish.

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Chili powder. While some people love spicy dishes, other are partial to heat. Chili powder allows you to control the spice level of the dishes you make. You can either incorporate the powder as you cook or serve it on the side. It has complex levels of heat and adds a wonderful depth of flavor.


Ground ginger. While fresh ginger provides a punchy, intense flavor, ground or powdered ginger allows you to control the zing and spice that you intend to have. You can also use it for baking cookies, cakes, spice rub recipes, tagines, and marinades.


Janet Amos Pribanic shares her recipes with the goal of taking people back to a particular time, person, or experience that they hold dear in their hearts. She hopes to help people share stories and bring back fond memories through the smell, look, and taste of food. For more articles on food and cooking, visit this page.